Serene Journal

Phthalate-Free Perfume: What Does It Actually Mean?

Phthalate-Free Perfume: What Does It Actually Mean?

What does phthalate-free perfume actually mean? Learn what phthalates are, why they're used in fragrance, how to read perfume labels and what to look for when choosing a clean fragrance.

Phthalate-Free Perfume: What Does It Actually Mean?

What does phthalate-free perfume actually mean? Learn what phthalates are, why they're used in fragrance, how to read perfume labels and what to look for when choosing a clean fragrance.

Serene Rise non-toxic fragrance roll-on bottle

What Is Non-Toxic Perfume? A Considered Guide to Choosing Fragrance

What does “non-toxic perfume” actually mean? And how can you choose a fragrance that feels more aligned with your approach to wellbeing? Nutritionist and Serene founder Sophie Bertrand explores fragrance,...

What Is Non-Toxic Perfume? A Considered Guide to Choosing Fragrance

What does “non-toxic perfume” actually mean? And how can you choose a fragrance that feels more aligned with your approach to wellbeing? Nutritionist and Serene founder Sophie Bertrand explores fragrance, transparency and why she believes wellness should feel simple, considered and never fear-driven.