What is Serene?

Serene is a fragrance and self-care brand built around active, everyday rituals. We create considered, non-toxic fragrances designed to be worn daily, supporting modern life with intention and ease.

What do you mean by non-toxic?

Our fragrances are formulated without ingredients known to be harmful or disruptive to the body. We prioritise safety, transparency and conscious formulation, without compromising on scent quality or performance. 

Are Serene fragrances natural?

We use a thoughtful blend of safe synthetics and natural ingredients where they perform best. This allows us to create stable, long-lasting fragrances that are gentle on the skin and mindful of the planet.All products are free from parabens, phthalates and preservatives

Are your fragrances safe for sensitive skin?

Our formulas are designed with skin health in mind. That said, everyone’s skin is different. We recommend patch testing before regular use, especially if you have sensitivities.

How long do the fragrances last?

Serene fragrances are designed for everyday wear and are noticeable, but never overpowering. Longevity will vary depending on skin type and application, but most scents last several hours and wear close to the skin.

How should I apply the fragrance?

Apply to pulse points such as wrists, neck, or behind the ears. We encourage using scent as part of your daily routine, not saving it for special occasions.

Are your products cruelty-free?

Yes. Serene is cruelty-free and we do not test on animals.

Are your products vegan?

Yes. Our fragrances are formulated without animal-derived ingredients.

Is your packaging sustainable?

We are committed to making responsible packaging choices. We prioritise recyclable materials and continually review our processes to reduce environmental impact as the brand grows.

Where are Serene products made?

Our products are developed and produced in the UK and in collaboration with trusted partners who share our commitment to quality, safety, and thoughtful manufacturing. We formulate without ingredients commonly associated with harm or concern in fragrance.

How should I store my Serene products?

Store your Serene products in a cool, dry place away from direct sunlight and heat. Keep bottles tightly closed when not in use. This helps maintain the quality and longevity of the fragrance.

Do you ship internationally?

Shipping options and rates are displayed at checkout, we currently ship within the UK and Ireland. We aim to make Serene accessible wherever possible, so please get in touch if you are in a location that does not yet have access to us.

What is your returns policy?

If something isn’t right, please contact us within 7 days of receiving your order. Unused items in original packaging may be eligible for return. Full details can be found in our Returns Policy.

How can I contact you?

You can reach us at hello@serenebysophie.com or via the contact form on our website. We aim to respond within 1–2 business days.

Is Serene a community?

Yes. Serene is more than products. It’s a shared approach to self-care and conscious living. We connect through content, rituals, and conversations rooted in choosing better, together.