We believe what we wear every day matters.

We make thoughtful choices about so many aspects of our wellbeing.

We read ingredient labels. We choose nourishing food. We build routines that help us feel our best.

Yet fragrance has often remained outside that conversation.

For decades, perfume has been created to smell beautiful. We believed it could do more.

Serene was created to reimagine fragrance as part of your daily wellbeing ritual, bringing together clean and thoughtful formulation, beautiful scent and moments of intention.

Founded by nutritionist Sophie Bertrand, Serene brings together non-toxic formulation, sensory beauty and intentional wellbeing in one simple daily ritual.

This is fragrance, reimagined with wellbeing in mind.

This is wellness you can wear every day.

Ingredients & Transparency

A considered approach to fragrance.

We believe you should know what you're wearing. Rather than hiding behind vague language, we're committed to being clear about what's in our products and why it's there.

Rise is made with three core ingredients:

Alcohol Denat.

The alcohol base that carries the fragrance and allows it to be applied easily to the skin. It evaporates after application, leaving the fragrance to develop on the skin.

Parfum

The fragrance composition that gives Rise its distinctive scent, bringing together bright citrus and green notes, soft white florals and grounding woods, vanilla and musk. Free from allergens.

Aqua

Water, used as part of the fragrance formulation.

Our Promise to You

  • Purity

    We believe what touches your skin should be safe, transparent and uncompromised - free from harsh chemicals, hormone disruptors and hidden toxins.

  • Wellness-First

    Serene doesn't just smell good. It is designed to support your mood, engage your senses and offer a moment of emotional reset.

  • Elevate the everyday

    The product makes ordinary moments feel more intentional and luxurious.

  • Sustainability

    From sustainable packaging to responsibly sourced ingredients, we are committed to conscious creation that is gentle on both your body and the planet.